Sales managers are in charge of upholding moral principles when promoting the company's goods to consumers. To reduce the unethical behavior of sales agents, the sales managers of the pharmaceutical industry must enhance training. The widespread corruption in the pharmaceutical sector highlights the urgent need for marketing ethics in employee training and job performance. To influence the ethical views of the salespeople from the marketing and customer service they do, we need to properly identify and meet their training needs. The scenario in which an individual encounters an ethically complex problem is addressed by the general theory of marketing ethics. According to this notion, the moral judgment of the individual is influenced by their business environment, which includes the organization, culture, industry, and personal influences. For upcoming qualitative multiple case studies, we suggested using the general theory of marketing ethics as a conceptual framework to examine the tactics used by certain pharmaceutical industry sales managers to enhance marketing training and reduce the behavior of unethical sales representatives. The proposed prospective study may affect social change and business practices.
