Customer satisfaction serves as a key indicator of success in pharmaceutical services and is closely linked to trust in the pharmacy. Satisfaction with pharmaceutical services plays a crucial role in encouraging patient adherence to healthcare recommendations. This study aims to explore the relationship between customer satisfaction and trust in pharmacies. Employing a quantitative approach with a cross-sectional survey design, the research was carried out in June 2023 with a sample of 252 community pharmacy customers in Magelang, Indonesia, selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that infrastructure, medication information, and trust in pharmacists significantly impact customer satisfaction (p<0.05). Furthermore, consumer satisfaction influences trust in pharmacies, which in turn affects trust in individual pharmacists. Trust is a dynamic element of service that evolves according to consumer needs, market conditions, and pharmacy competition, highlighting its importance in service management.
